The Early-Stage Growth blog

A collection of posts focused on growth marketing, strategy, our favorite growth tools, and general company news.

November 25, 2022
All software has a cost.

Why you should stop and think before signing up for that free trial.

July 23, 2019
Finding leads for your SaaS startup with Capterra, GetApp & Software Advice

Discover how your SaaS business can find quality leads within your target CPA on Capterra, GetApp & Software Advice.

December 1, 2018
SaaS metrics: Customer Acquisition Cost (CAC)

Acquiring new customers at a sustainable cost is a requirement for any strong paid acquisition growth loop. Follow the simple process to learn the cost of every new customer by calculating your Customer Acquisition Cost.

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